Strategy meets creativity meets efficiency.
Strategy
I worked on positioning and re-positioning some of Hungary's most beloved brands and their well-known product lines (Pick, Mizo, Herz, Metrodom, OTP Business, Fizz.hu, Scale Impact).
I've briefed their creative executions, resulting in not only multiple award-winning, but also highly-effective campaigns.
Creativity
I've crafted strategy and insight-led creative concepts for well-known brands, such as:
OTP Bank, Pick, Mizo, Decathlon, Porsche Hungária (incl. Audi, Seat, Škoda, Cupra), Rama, Valdor, Hungarian Red Cross, AVON, Pilsner Urquell, MOM Park, Csányi Foundation and Café Communications.
About Viktor
A professionally curious, innovation-focused strategist with both creative and economist roots.
Crafting insight-based, highly effective and award-winning campaign strategies.
Consulted on positioning and re-positioning some of Hungary's most beloved brands and their product developments.
Over 6 years of agency experience, with tried-and-tested forward-thinking communications-, creative- and brand strategy skills.
Cannes Young Lions Hungarian Pre-selection Winner (2025).
Cannes Lions Roger Hatchuel School Alumnus (2021).
Speaker in Davos.
What do I do?
Strategic Consulting
I've consulted on the research and the insight-based product innovation and development cycles of Pick, Mizo and Valdor.
Helped OTP Bank restructure and rebrand their B2B branches into a single entity, OTP Business.
Communication Strategy
I've worked on creating the communication strategy for some of the most beloved Hungarian FMCG brands and translating them into inspiring creative briefs that resulted in several award-winning and high-converting campaigns.
Brand
(Re)Positioning
Since 2022, I've worked on the (re)positioning of over 10 of the biggest brands in Hungary and their products.
Using my tried-and-tested Brand Flow and B-Hive models, I can deliver on insight-based, efficient and scalable brand strategies.
Creative Innovation
I keep my finger on the pulse of innovations in tech, trends in pop culture, emerging and untapped consumer insights. My constant experiments in these fields allow me to help any creative execution stay ahead of the curve.
Insight-led Concepts
My background in both Art Direction and Marketing allows me to create insight-led strategic concepts with creative execution in mind – or creative concepts with strategic goals in mind.
